Werkstudent*In Market Research & Data Insights

About the role

We are looking for a student to join our marketing team to help us gain valuable insights into our target audience and improve the performance of our partner integrations. You will be responsible for managing surveys, utilizing social listening tools, and analyzing data across various channels to support our partner reporting. This role offers the opportunity to work in a dynamic media environment and gain hands-on experience with innovative analytical tools.

Responsibilities

• Manage visitor and exhibitor surveys from conception to final results
• Monitor social listening tools to track sentiment around the OMR Festival
• Research, test, and communicate with new and existing tool providers
• Analyze the performance of partner integrations across social media, newsletters, and websites
• Collect clippings and actively contribute to partner reporting content
• Collaborate with the sales team to understand partner requirements

Required skills

• Excel
• Google Sheets
• Market Research
• Data Analysis
• German
• English

Nice to have

• AI tools
• Survey design

Qualifications

• Currently studying Marketing, Business Psychology, Market Research, or (Business) Informatics
• Previous experience with surveys or market research through university projects or internships

Benefits

• Flexible working hours
• Health and fitness benefits
• Mental health support
• Public transport subsidy
• Employee discounts
• Professional development access
• Office amenities

About the Company

OMR is a prominent German media company focused on digital topics and events, including the OMR Festival.