Senior Social Media Manager

About the role

The Senior Social Media Manager will lead the strategic and operational development of social media channels and brands, specifically focusing on Instagram and TikTok. This role involves creating content strategies, producing authentic video and photo content, and managing community engagement while analyzing performance data to optimize results. The position is responsible for driving projects from conception to execution and providing leadership and development support to team members.

Responsibilities

• Manage and develop social media channels and brands from strategic planning to content production and reporting
• Develop creative social media concepts and content strategies aligned with business goals
• Produce authentic, platform-specific content including filming, editing, and appearing on camera
• Analyze social media KPIs and performance data to derive learnings and optimize content
• Monitor market trends and competitors to generate new impulses for brand presence
• Lead and develop team members by providing feedback and support
• Collaborate with internal teams and external partners on cross-functional projects

Required skills

• Social Media Management
• Instagram
• TikTok
• Content Strategy
• Video Production
• Photo Editing
• Performance Analysis
• Leadership
• Storytelling
• Graphic Arts
• Communication Design

Nice to have

• CapCut
• Canva
• Adobe Creative Cloud

Qualifications

• Several years of professional experience in social media management

Benefits

• Personal development budget
• Employee discounts on products
• Fitness deals
• Bicycle leasing
• Corporate benefits
• Discount at partner hairdressers
• Dinner allowance for late work
• Deutschlandticket subsidy

About the Company

New Flag GmbH is a dynamic, fast-growing company operating in a global environment with a startup culture, flat hierarchies, and an agile working style.