Growth Marketing Manager, Foundry

About the role

Instructure is seeking a Growth Marketing Manager for its Foundry division, a standalone unit focused on generating revenue through AI-built products. This role acts as a growth engine, managing product marketing, demand generation, content, and lifecycle strategies to build categories and pipelines from scratch. You will work closely with Pod Founders to define positioning, execute go-to-market strategies, and drive customer acquisition and retention.

Responsibilities

• Own positioning and messaging by crafting value propositions and maintaining frameworks across K12, higher education, and business sectors.
• Manage go-to-market readiness for pilots and product launches, including timelines, channels, and pricing input.
• Build and manage the demand engine to generate pipeline through campaigns and audience recruitment.
• Create collateral, digital content, and customer-facing assets to drive demand and differentiation.
• Act as the market and customer expert, feeding insights back into product and pricing strategies.
• Oversee lifecycle and adoption efforts to drive expansion and retention through value-based messaging.
• Track and analyze funnel and campaign performance against revenue goals to adjust strategies as needed.

Required skills

• Product marketing
• Growth marketing
• Demand generation
• Go-to-market strategy
• Content creation
• Lifecycle marketing
• Strategic planning

Nice to have

• EdTech experience

Qualifications

• Five or more years in product, portfolio, or growth marketing
• Demonstrated experience with end-to-end strategic product launches

Benefits

• Ownership program
• Flexible work culture
• Generous time off
• Annual Dim the Lights period
• Wellness programs
• Mental health support
• Learning and development resources
• Tuition reimbursement
• Motivosity employee recognition program

About the Company

Instructure creates intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. Foundry is a standalone division inside Instructure built to generate new revenue with AI-built products.