Director, Product Marketing, GTM Strategy

About the role

Fleetio is seeking a Director of Product Marketing, GTM Strategy to build and lead a new commercialization function from the ground up. This strategic role will connect Product, Marketing, Sales, Enablement, Customer Success, and Partnerships to effectively bring new products to market. You will be responsible for creating messaging frameworks, sales plays, and GTM operating rhythms to drive customer value, adoption, and revenue.

Responsibilities

• Create repeatable frameworks that consistently bring new products to market.
• Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.
• Own Fleetio's corporate messaging framework and customer value narrative.
• Build repeatable sales plays that help Sales create pipeline and win deals.
• Establish the commercialization function at Fleetio, including defining operating processes and templates.
• Hire, coach, and develop a high-performing commercialization team.

Required skills

• Product Marketing
• Go-to-Market Strategy
• Commercialization
• Revenue Marketing
• B2B SaaS
• Sales Enablement
• Positioning
• Messaging
• Value Frameworks
• Salesforce
• Gong
• Highspot
• Notion

Qualifications

• 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Incentive stock options
• 401(k) match
• Paid time off
• Parental leave
• FSA & HSA options
• Short and long term disability
• Professional development funds

About the Company

Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. The company is a founding member of the Rails Foundation and recently raised $450M in Series D funding.