Werkstudent MarTech, Data & Analytics

About the role

You will support the team in building and maintaining dashboards and the MarTech stack while ensuring marketing data is accurate and actionable. The role involves assisting with AI-supported automations and collaborating across marketing, sales, IT, and data protection departments. You will help transform channel data into reliable insights to support decision-making processes.

Responsibilities

• Support the setup and maintenance of dashboards using Google Analytics 4, Google Search Console, Google Ads, and LinkedIn.
• Ensure consistent UTM tagging and document definitions for marketing campaigns.
• Prepare monthly marketing metrics and perform data quality checks for completeness and plausibility.
• Analyze channel performance and derive optimization measures in collaboration with the team.
• Monitor visibility in AI-driven search results and document findings.
• Assist in the development of the MarTech stack and marketing data integration with the CRM system.
• Test and document AI-supported automations for recurring marketing workflows under defined guidelines.

Required skills

• Google Analytics 4
• Data analysis
• Microsoft Office
• German

Nice to have

• SQL
• CRM systems
• AI tools
• Claude

Qualifications

• Enrolled student in Business Informatics, Computer Science, Data Science, Business Administration with a focus on digital/data, or Marketing Management with an analytics focus

Benefits

• Fair compensation
• Central office location

About the Company

Es Group is a company with a small team, short communication paths, and a focus on providing real creative freedom.