Marketing Operations Manager

About the role

The Marketing Operations Manager will oversee the day-to-day systems, processes, and workflows that support the marketing engine. This hands-on role involves configuring, implementing, and troubleshooting the marketing tech stack while identifying and operationalizing AI-powered workflows to improve efficiency. The ideal candidate is a creative problem solver comfortable with ambiguity who can ensure data reliability and process friction-free execution.

Responsibilities

• Serve as the day-to-day administrator for core marketing platforms including Pardot, Webflow, GA4, 6sense, ZoomInfo, and DataGroomr.
• Implement and maintain Pardot automation rules, lead scoring, and grading frameworks.
• Manage ZoomInfo integration with Pardot and Salesforce to ensure accurate data flow.
• Configure and maintain GA4 data streams, event tracking, and attribution reporting.
• Enforce lead tracking standards and resolve data quality issues across digital channels.
• Own data privacy compliance operations including GDPR/CCPA requests.
• Identify, evaluate, and implement AI-powered workflows to improve marketing operations.
• Manage vendor relationships, renewals, and license governance across the marketing tech portfolio.

Required skills

• Marketing Operations
• Revenue Operations
• Demand Generation
• Pardot
• Salesforce CRM
• Google Analytics 4
• 6sense
• ZoomInfo
• Lead scoring
• Data hygiene
• AI-driven workflows

Certifications

• Salesforce Certified Marketing Cloud Account Engagement Specialist
• Salesforce Certified Marketing Cloud Account Engagement Consultant
• Google Analytics 4 Certification

Benefits

• Health insurance
• Dental insurance
• 401k with company match
• Flexible Time Off
• Paid bonding leave
• Tuition reimbursement
• Employee Assistance Program
• Virtual medical care

About the Company

WorkWave is a company that provides innovative and dynamic software solutions with a remote-first global work community. They are recognized as a top software company and a best place to work, valuing diversity, collaboration, and professional growth.