Brand / Product Manager

About the role

As a Brand/Product Manager at Kijimea, you will help shape the brand internationally and drive the development of innovative products. You will bridge the gap between scientific evidence and strong brand communication while using your analytical skills to guide strategic decisions across cross-functional teams.

Responsibilities

• Develop and implement marketing, target group, and positioning concepts for international markets.
• Drive the development and market launch of innovative products in collaboration with e-commerce, graphics, quality assurance, and purchasing teams.
• Monitor international markets and competitors to identify strategic opportunities.
• Create data-based market models and forecasts to guide sales and revenue planning.
• Develop compelling marketing stories and communication materials for D2C channels and professional audiences.
• Provide professional guidance and mentoring to junior team members.

Required skills

• Product Management
• Brand Management
• Stakeholder Management
• Market Analysis
• Strategic Planning
• German
• English

Nice to have

• Healthcare industry experience
• FMCG experience
• Additional European languages

Qualifications

• University degree in Business Administration, Marketing, or a related field

About the Company

Kijimea is a fast-growing healthcare company founded in 2011 with a vision to utilize the potential of the gut microbiota for a healthier life. They are known for the research and development of the B. bifidum MIMBb75 bacterial strain and aim to become the world's largest DTC probiotic brand by 2028.