Senior Marketing Specialist

About the role

The Senior Marketing Specialist will plan, implement, and improve integrated B2B marketing activities to strengthen market presence and support international business growth. This role involves developing content and campaigns across digital and offline channels while collaborating with Product Management and Sales teams. The specialist will be responsible for lead generation, performance measurement, and ensuring consistent communication of the company's value proposition.

Responsibilities

• Own marketing demand generation programs including planning, implementation, and measurement of integrated B2B campaigns.
• Develop ABM-driven campaigns to strengthen brand awareness and generate qualified leads.
• Manage marketing campaigns and projects independently, covering target groups, timelines, and implementation.
• Collaborate with internal teams to create website content, articles, newsletters, case studies, and sales enablement materials.
• Translate complex software and technical topics into compelling marketing messages.
• Coordinate trade fairs, conferences, webinars, and customer events.
• Monitor marketing performance using KPIs and provide improvement recommendations.

Required skills

• B2B marketing
• Digital marketing
• Content marketing
• Campaign management
• Product marketing
• Account-Based Marketing
• Lead generation
• Copywriting
• Marketing automation
• CRM
• Content management
• Project management
• Stakeholder management
• German
• English

Nice to have

• Energy industry experience
• Chemicals industry experience
• Logistics industry experience
• Industrial software experience

Qualifications

• Relevant degree or comparable qualification

Benefits

• Hybrid working
• Remote work option
• Working time account
• 30 days annual leave
• Career and development system
• Professional development
• JobRad
• Team and company events

About the Company

Opentas is a growing global team operating in an innovative product environment. They foster an open and collaborative culture with an international focus.