Head of AEO & SEO

About the role

This role owns the organic growth strategy for SEO and AEO, managing one of Stripe's most strategically important acquisition channels. You will lead a high-performing team to navigate the shift toward AI-powered answer engines while driving organic visibility, traffic, and revenue. The position requires deep expertise in technical SEO and content strategy, alongside the ability to influence executive leadership on organic growth investments.

Responsibilities

• Own the organic growth strategy end-to-end across SEO and AEO, including technical optimizations, content strategy, on-site experience, and visibility in general purpose and coding assistants
• Lead, develop, and retain a high-performing team of SEO and AEO specialists, fostering a culture of experimentation, operational excellence, and continuous learning
• Drive measurable improvements in organic visibility, rankings, citations, traffic, signups, sales inbound and downstream activations across both AEO and SEO
• Drive measurable improvements in how well AI tools are able to understand how Stripe’s products work and how to properly integrate them
• Partner cross-functionally with product, engineering, content, growth, data science, and marketing to embed SEO/AEO best practices across Stripe's web properties, documentation, and product surfaces
• Build and evolve the measurement framework for SEO and AEO: develop attribution models, define leading/lagging indicators, and quantify the revenue impact of organic channels
• Own strategic roadmap for AEO: establish Stripe's point of view on how AI-generated answers reshape discovery, and position Stripe to win
• Drive improvements across content quality, website architecture, and structured data to maximize discoverability
• Represent organic growth performance and strategy across Stripe: translating complex technical SEO/AEO concepts into clear business impact narratives

Required skills

• SEO
• AEO
• Technical SEO
• Content strategy
• LLM-based retrieval
• Entity recognition
• Data attribution
• Measurement frameworks
• Cross-functional leadership

Nice to have

• International SEO
• Programmatic SEO
• Product-led SEO
• B2B technical marketing

Qualifications

• 10+ years of experience in SEO
• 3+ years leading a team
• 2+ years at a senior/leadership level engaging with executives

About the Company

Stripe is a financial infrastructure platform for businesses. Millions of companies use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.