Team Lead Content Marketing

About the role

The Team Lead Content Marketing will be responsible for the strategic brand communication and the leadership of a six-person content and communications team. This role involves developing compelling content across text, image, and video formats to support the growth of a leading probiotic brand. The successful candidate will ensure brand consistency, optimize content based on performance metrics, and collaborate with cross-functional departments.

Responsibilities

• Provide professional and disciplinary leadership to the six-person Content & Communications team, including coordination, motivation, and development.
• Research, write, and edit target-group-oriented content such as health articles, advertorials, product stories, and website copy.
• Review and script video content.
• Analyze performance metrics such as drop-off points, hook/hold rates, and ROAS to optimize text, audio, and visual assets.
• Manage editorial planning and develop communication concepts across various media.
• Act as the primary point of contact for departments like Brand Management and Legal to ensure information flow.
• Monitor the brand and media environment to proactively optimize brand communication.
• Coordinate and handle general press inquiries.

Required skills

• Content Marketing
• Team Leadership
• Copywriting
• Editorial Planning
• Communication Strategy
• Performance Analysis

Nice to have

• Pharmaceutical industry knowledge
• OTC
• RX
• Public Relations

Qualifications

• Degree in Humanities, Communication Sciences, or Journalism
• Equivalent practical experience

About the Company

Kijimea is a fast-growing healthcare company founded in 2011 with a focus on microbiota research. The company aims to become the world's largest DTC probiotic brand by 2028, leveraging clinical research to improve the lives of millions.