Team Lead Content Marketing

About the role

The Team Lead Content Marketing will be responsible for the strategic brand communication of one of Europe's fastest-growing healthcare companies. You will lead a team of six to develop compelling content across text, image, and video formats to support the company's mission of becoming the world's largest DTC probiotic brand by 2028.

Responsibilities

• Lead, motivate, and develop a team of six content and communications professionals.
• Research, write, and edit target-group-oriented content including health articles, advertorials, product stories, and website copy.
• Review and script video content while analyzing performance metrics like ROAS and engagement rates to optimize assets.
• Develop communication concepts and manage editorial planning across various media.
• Act as the primary point of contact for internal departments such as Brand Management and Legal.
• Monitor the brand and media environment to proactively optimize brand communication and handle press inquiries.

Required skills

• Content Marketing
• Team Leadership
• Copywriting
• Editorial Planning
• German language

Nice to have

• Pharmaceutical industry knowledge
• OTC
• RX
• Health sector affinity

Qualifications

• Degree in Humanities, Communication Sciences, or Journalism
• Equivalent practical experience

About the Company

Kijimea is a fast-growing healthcare company founded in 2011 with a focus on utilizing the potential of the gut microbiota for a healthier life. The company is known for its research into the B. bifidum MIMBb75 strain and collaborates with leading institutions like Charité Berlin.