Senior Manager AI Content

About the role

The Senior Manager AI Content will lead the development and implementation of an AI-first content strategy for Kijimea. This role involves designing and optimizing AI-driven workflows, prompts, and agents to produce high-quality text, image, and video content across various digital channels. The goal is to enhance content efficiency and scalability while maintaining brand standards in the healthcare sector.

Responsibilities

• Develop and manage an AI-first content strategy and integrate AI-supported processes from ideation to execution.
• Identify and implement AI use cases across the content lifecycle, including research, drafting, quality assurance, and distribution.
• Design, test, and optimize prompts, prompt libraries, and specialized AI agents to improve content production.
• Create and optimize high-quality, target-group-oriented content for websites, newsletters, and social media using AI tools.
• Manage image research and generation to ensure visual content aligns with platform and communication strategies.
• Monitor and analyze content performance metrics to derive actionable insights and optimize future campaigns.
• Evaluate new generative AI tools and technologies to provide recommendations for the content production process.

Required skills

• Content Marketing
• Generative AI
• Prompt Engineering
• Copywriting
• Corporate Communications
• Data Analysis
• German language

Nice to have

• Healthcare industry experience
• Consumer goods industry experience
• AI workflow automation
• Multimedia content creation

Qualifications

• University degree in Communication, Journalism, Media, Marketing, or a related field

About the Company

Kijimea is a fast-growing healthcare company founded in 2011, focused on utilizing the potential of the gut microbiota to improve health. The company is known for its research into the B. bifidum MIMBb75 bacterial strain and aims to become the world's largest DTC probiotic brand by 2028.