Performance Marketer, Paid Social

About the role

Lovable is seeking a hands-on paid social marketer to manage Meta as a core channel while testing and scaling new social platforms. This individual contributor role focuses on building automated systems and agents to manage performance, budgets, and creative optimization. The ideal candidate is a technical, efficiency-minded marketer who prefers building tools and driving impact over administrative tasks.

Responsibilities

• Run paid social end to end, owning Meta account structure, audiences, bids, and budgets.
• Open and test new social channels such as TikTok, Snap, and Reddit with clear hypotheses.
• Build agents and automations to handle day-to-day performance monitoring, budget pacing, and issue flagging.
• Scale through creative by managing a high-volume, diversified pipeline of assets and collaborating with the creative team.
• Protect signal integrity by building and debugging tracking systems like Meta CAPI and TikTok Events API.
• Write queries to judge channel incrementality using lift tests and holdouts.

Required skills

• Paid Social
• Meta Ads
• Automation
• Data Analytics
• Data Engineering
• Tracking and Measurement
• GTM

Nice to have

• TikTok Ads
• Snap Ads
• Reddit Ads
• AI Agent Building

About the Company

Lovable is a software creation platform that enables people to turn ideas into software. Recognized as one of TIME’s 100 Most Influential Companies, the firm is growing rapidly with teams in Stockholm, London, Boston, New York, and San Francisco.