Senior Product Marketing Manager

About the role

DataCamp is seeking a Senior Product Marketing Manager to support the creation and execution of product marketing strategy. You will collaborate with commercial and product teams to craft compelling messaging and lead go-to-market campaign initiatives. This role focuses on enhancing messaging and collateral for prospects and existing customers to drive revenue and adoption.

Responsibilities

• Lead B2B marketing campaigns: Drive go-to-market rollouts in collaboration with commercial teams, focusing on curriculum, product positioning, and creative initiatives.
• Craft compelling messaging: Develop and refine customer-centric positioning that highlights DataCamp's differentiation.
• Create impactful collateral: Produce sales and marketing materials to support the buyer's journey, including pitch decks, blogs, webinars, and case studies.
• Leverage customer insights: Collaborate with revenue and customer success teams to gather testimonials and refine messaging based on customer feedback.
• Manage analyst relations: Build relationships with analysts and communicate product capabilities and roadmap.
• Conduct competitive analysis: Track market trends and competitor strategies to identify opportunities and threats.

Required skills

• B2B product marketing
• SaaS
• Go-to-market strategy
• Content creation
• Competitive analysis
• Analyst relations

Qualifications

• 5+ years of B2B product marketing experience in a data/AI SaaS company
• Proven track record in the data or AI space
• Demonstrated success in leading and executing go-to-market strategies
• Exceptional English writing and presentation skills

Benefits

• Competitive salary
• Flexible working hours
• Annual learning budget
• International company retreats
• IT equipment budget

About the Company

DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. As a trusted partner to over 20 million learners and 6,000+ companies, DataCamp is leading the charge in addressing the critical data and AI skills shortage.