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Datacamp

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Senior Product Marketing Manager - B2B

Salary not disclosed5+ yearsOnsite

  • Marketing
  • United Kingdom
  • Today
Newly posted

About the role

DataCamp is seeking a Senior Product Marketing Manager to support the creation and execution of product marketing strategy. You will collaborate with commercial and product teams to craft compelling messaging that highlights the company's unique value proposition to professional learners and organizations. This role involves leading go-to-market initiatives and developing impactful collateral to drive measurable results.

Responsibilities

  • Lead B2B marketing campaigns: Drive go-to-market rollouts in collaboration with commercial teams, focusing on curriculum, product positioning, and creative initiatives.
  • Craft compelling messaging: Develop and refine customer-centric positioning that highlights DataCamp’s differentiation.
  • Create impactful collateral: Produce sales and marketing materials to support the buyer’s journey, including pitch decks, blogs, webinars, and case studies.
  • Leverage customer insights: Collaborate with revenue and customer success teams to gather testimonials and refine messaging based on customer feedback.
  • Manage analyst relations: Build relationships with analysts and communicate product capabilities and roadmap.
  • Conduct competitive analysis: Track market trends and competitor strategies to identify opportunities and threats.

Required skills

  • B2B product marketing
  • SaaS
  • Data landscape
  • AI
  • Go-to-market strategy
  • Storytelling
  • Competitive analysis

Qualifications

  • 5+ years of B2B product marketing experience in a data/AI SaaS company
  • Proven track record in the data or AI space
  • Demonstrated success in leading and executing go-to-market strategies
  • Exceptional English writing and presentation skills

Benefits

  • Competitive salary
  • Flexible working hours
  • Yearly learning budget
  • International company retreats
  • IT equipment budget

About the Company

DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. As a trusted partner to over 20 million learners and 6,000+ companies, DataCamp is leading the charge in addressing the critical data and AI skills shortage.

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