Senior Marketing Manager

About the role

As a Senior Marketing Manager, you will plan and execute marketing initiatives including events, webinars, and trade fairs to generate business conversations. You will work directly with the executive team to manage content across channels such as LinkedIn, the company blog, and newsletters. This role involves overseeing marketing and outreach processes, including automation, and continuously developing new formats to engage decision-makers in the commerce and data industry.

Responsibilities

• Plan and execute annual events, webinars, and trade fairs in collaboration with the executive team.
• Manage content strategy across all company channels including LinkedIn, blog, newsletter, and website.
• Oversee marketing and outreach processes, including lead generation, tracking, and handover to sales.
• Implement and optimize marketing automation workflows.
• Analyze marketing performance and develop new formats and ideas.
• Manage external agencies and freelancers for design and production tasks.

Required skills

• B2B Marketing
• Marketing Automation
• HubSpot
• Event Planning
• Content Creation
• AI Tools
• German
• English

Qualifications

• Several years of experience in B2B marketing
• Experience in an agency or consulting environment within the commerce and data sector

Benefits

• Professional development budget
• Modern hardware
• Direct collaboration with executive leadership

About the Company

foobar Agency GmbH is a consultancy that engages with clients through personal interactions, including proprietary events like the Commerce Impact Forum, as well as webinars, trade fairs, and digital content.