Teamlead Content Strategist

About the role

Neolymp is looking for a Teamlead Content Strategist to lead their in-house creative team and drive performance marketing strategy. You will be responsible for developing creative concepts, funnels, and landing pages while managing the production process to optimize ROAS and conversion rates. This role requires a strategic thinker who can bridge the gap between performance data and creative execution.

Responsibilities

• Develop and execute content strategies for performance channels and the online shop.
• Lead and mentor the in-house graphic team, setting priorities and providing feedback.
• Conduct target audience and competitor research to inform creative hypotheses.
• Create detailed creative briefings for video and static content production.
• Analyze performance metrics like ROAS, CTR, and conversion rates to iterate on campaigns.
• Collaborate with performance, Shopify development, and creator management teams.

Required skills

• Performance Marketing
• Meta Ads
• Direct Response
• Creative Strategy
• Team Leadership
• Landing Page Optimization
• Funnel Psychology
• Data Analysis

Nice to have

• Fitness Industry
• UGC
• AI Tools
• Shopify
• Klaviyo
• Amazon Marketing

Qualifications

• Proven experience in scaling performance campaigns on Meta
• Demonstrated leadership experience managing teams or creatives

Benefits

• Flexible working hours
• Modern hardware
• Spenditcard with monthly 50 EUR tax-free allowance
• Educational budget
• Team events

About the Company

Neolymp is a fast-growing Berlin-based fitness brand founded in 2018 that develops high-quality fitness products sold via Amazon and their own online shop. The company focuses on building internal competencies, including an in-house graphics department and AI-supported creative processes.