Senior CRM Administrator

About the role

The Senior CRM Administrator will join the Telesales Team to shape how inbound and outbound sales teams operate. This role involves contributing to the global Salesforce environment, evaluating and integrating CRM-adjacent tooling, and implementing AI-powered solutions to improve sales workflows. The successful candidate will bridge the gap between technology, process design, and people to drive efficiency and adoption.

Responsibilities

• Own and drive cross-team projects for process improvements across telesales workflows.
• Evaluate and integrate CRM-adjacent tooling including diallers, sequencing tools, and AI-powered solutions.
• Support AI initiatives by handling CRM integration, data flow, configuration, and adoption.
• Contribute to the day-to-day administration of the Salesforce telesales domain including automations and reporting.
• Collaborate with Sales, Revenue Operations, and Product teams to translate business needs into CRM solutions.
• Analyse CRM data and usage patterns to surface insights and measure the impact of changes.
• Train and support end users to build a culture of CRM adoption and best practice.

Required skills

• Salesforce Administrator
• Salesforce Sales Cloud
• Automations
• Security/Permissions
• SOQL
• 3rd-party integrations
• AI solutions
• SQL
• Analytics
• Stakeholder management

Nice to have

• Telesales tooling
• Contact-centre tooling
• Voice AI tooling
• Apex
• Lightning Web Components
• REST APIs

Certifications

• Advanced Admin
• Sales Cloud Consultant
• Salesforce Certified Agentforce Specialist

Benefits

• Annual learning budget
• VSOP program
• Corporate pension scheme
• 30 days sabbatical
• Referral bonus
• Urban Sports Club subsidy
• Kita placement assistance
• Relocation assistance
• Subsidised office lunches

About the Company

SumUp creates powerful, easy-to-use financial solutions to help small business owners run their businesses. With a founder’s mentality and a team-first attitude, the company operates across Europe, South America, Australia, and the United States.