US Marketing Lead

About the role

The US Marketing Lead will own the regional marketing strategy and execution to drive growth and brand presence in the United States. This role involves translating global positioning into a focused US marketing plan, creating demand, and supporting the sales team with effective enablement materials. You will work cross-functionally to manage campaigns, events, PR, and content while measuring performance against revenue goals.

Responsibilities

• Develop and execute the US marketing plan in alignment with company revenue goals and global marketing priorities.
• Partner with the Growth Lead to build and run integrated campaigns across email, paid media, content, webinars, and events.
• Develop and maintain US-specific sales decks, case studies, one-pagers, and proposals to support the sales organization.
• Partner with the Events lead to determine and execute US conference and field program strategies.
• Identify US customer stories and work with Customer Success to produce case studies, testimonials, and thought leadership content.
• Define regional goals and report on campaign performance, lead generation, and pipeline contribution.

Required skills

• B2B marketing
• Demand generation
• Sales enablement
• Campaign management
• Content marketing
• Account-based marketing
• CRM data analysis

Nice to have

• HubSpot
• LinkedIn Campaign Manager
• Healthcare technology
• Senior living market knowledge

Qualifications

• 7+ years of B2B marketing experience

About the Company

Teton is building the autonomous operating system for care. Their technology gives senior living and care teams greater visibility into resident wellbeing, movement, sleep, and care delivery to help them respond faster and provide more personalized care.