Head of Product Marketing

About the role

The Head of Product Marketing will own the messaging architecture and go-to-market strategy for Veriff, a trust infrastructure platform. This role involves leading a product marketing team to translate technical differentiation into compelling stories that drive sales and market growth. You will partner closely with Sales and Product teams to define positioning, enable sales, and execute vertical-specific strategies.

Responsibilities

• Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels
• Own the strategy and output for sales enablement to improve win rates and deal velocity
• Own Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics
• Own go-to-market strategy for key segments including Financial Services, Marketplaces, and Resellers
• Own GTM for product launches and major releases from positioning through market activation

Required skills

• Product Marketing
• B2B SaaS
• Messaging Architecture
• Sales Enablement
• Competitive Intelligence
• Go-to-market Strategy

Nice to have

• Identity
• Security
• Fintech

Qualifications

• 10+ years in product marketing within B2B SaaS
• Leadership experience

Benefits

• Flexibility to work from home
• Stock options
• Extra recharge days
• Medical insurance
• Dental insurance
• Vision insurance
• Learning and Development budget
• Health and Sports budget
• Four weeks of fully paid sabbatical leave

About the Company

Veriff is the trust infrastructure platform for the world’s most innovative growth-driven organizations, helping to verify and safeguard users globally. With a diverse team across the United States, United Kingdom, Spain, Brazil, and Estonia, the company is backed by investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator.