Content Marketing Manager

About the role

Canonical is seeking a Content Marketing Manager to develop and execute content strategies that align with business goals, SEO, and brand positioning. The role involves managing the end-to-end content calendar, ensuring high-quality output, and collaborating with cross-functional teams to communicate company news and product updates. The ideal candidate is a detail-oriented storyteller who uses data and automation to drive performance and elevate brand perception.

Responsibilities

• Develop and execute a content marketing strategy that aligns with business goals, SEO and brand.
• Manage the content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
• Ensure content quality, consistency and brand alignment in all produced materials.
• Collaborate with the web team to optimize content for search and AI engines.
• Monitor and report on KPIs for the content program and use analytics tools to identify improvement opportunities.
• Align messaging to ensure integrated campaign support across channels, working closely with marketing, product and brand teams.

Required skills

• Content strategy
• Content marketing
• Social media
• Strategic thinking
• Data-driven communication
• English

Nice to have

• AEO
• GEO
• SEO
• B2B technology marketing
• Jira

Qualifications

• Exceptional academic track record from high school and university
• Business level written and spoken English

Benefits

• Personal learning and development budget
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• International travel for company events
• Priority Pass for travel

About the Company

Canonical is a pioneering tech firm and the publisher of Ubuntu, a leading platform for AI, IoT, and the cloud. The company is a pioneer of global distributed collaboration, operating as a founder-led, profitable, and growing organization.