Senior Strategist / Strategy Lead

About the role

Instrument is hiring freelance strategists to support B2B marketing work for a technology client across various campaign workstreams. The role involves collaborating with creative partners to translate complex inputs into compelling narratives, creative briefs, and channel-specific direction. Strategists will work on projects ranging from brand-level anthems to social content, ensuring alignment between business objectives and creative execution.

Responsibilities

• Develop clear strategic narratives for integrated marketing campaigns and social content.
• Translate business objectives, audience insights, and campaign strategy into actionable direction for creative teams.
• Partner closely with strategy, design, motion, and production throughout concept development and execution.
• Help connect individual social executions to a cohesive campaign idea and broader marketing goals.
• Synthesize complex information into focused briefs, frameworks, presentations, and creative guidance.
• Present strategic thinking clearly and respond thoughtfully to feedback from clients and internal partners.
• Navigate multiple lines of business, evolving priorities, and fast-moving work without losing strategic clarity.
• Ensure alignment between the audience insight, campaign narrative, creative idea, and final execution.

Required skills

• Marketing strategy
• Campaign strategy
• Social media strategy
• Digital strategy
• Creative brief development
• Storytelling
• Stakeholder management

Nice to have

• AI
• Emerging technology

Qualifications

• Significant strategy experience within an agency, brand, or similarly fast-paced creative environment