Senior Creative Strategist – Social Ads / UGC

About the role

Pammys is seeking a Senior Creative Strategist to develop high-performing social media advertising campaigns. You will analyze trends, create content briefings, and work with data to optimize performance across Meta, TikTok, and YouTube. This role focuses on understanding consumer psychology and the mechanics behind viral, revenue-driving creative content.

Responsibilities

• Entwicklung von Werbekonzepten für Meta, TikTok und YouTube
• Analyse von erfolgreichen Werbeanzeigen, Trends und Wettbewerbern
• Entwicklung neuer Hooks, Angles und Story-Ideen für Social Ads
• Erstellung von Creative Briefings für Content Creator und UGC Creator
• Recherche von Zielgruppen, Pain Points und Kaufmotiven
• Auswertung von Creative-Tests gemeinsam mit dem Marketing-Team
• Mitarbeit bei der Entwicklung neuer Werbeformate und Kampagnen
• Unterstützung bei internationalen Marketingkampagnen
• Beobachtung aktueller Social-Media-Trends und Plattform-Updates
• Enge Zusammenarbeit mit Performance Marketing, Content und Brand Team

Required skills

• Marketing
• Social Media
• E-commerce
• Consumer Psychology
• Performance Marketing
• Creative Strategy
• Data Analysis

Qualifications

• Bachelor's degree in Marketing, Communication, Media, Psychology, Economics or a related field

Benefits

• Flexible working hours
• Professional development budget
• Modern office
• Fitness subsidy
• Employee discounts
• Team events

About the Company

Pammys is a rapidly growing e-commerce company in the footwear industry, recognized by the Financial Times as one of Europe's fastest-growing businesses. With over 150 employees, the company operates across Hamburg, Kiel, and a large logistics center in Lensahn.