Insights Analyst Marketing

About the role

The Insight Analyst role involves conducting campaign performance reviews and studies to support the sales and marketing teams. You will act as a bridge between data and business, helping brands understand their audience and campaign effectiveness through strategic recommendations. This position sits within the Insight & Analytics unit and requires a blend of analytical skills, business acumen, and data visualization capabilities.

Responsibilities

• Calculate and analyze marketing campaign performance metrics such as click-through rates, ROAS, and visibility.
• Conduct profiling studies using internal data sources including geolocation and semantic data.
• Assist in measuring results for innovations developed by the company.
• Formulate strategic recommendations aligned with client commercial objectives.
• Analyze digital consumer questionnaires to enrich partner insights.
• Produce presentation decks to communicate analytical findings.
• Build and update data visualizations using Google Sheets, Tableau, and Microstrategy.

Required skills

• Digital marketing
• Google Sheets
• Data visualization
• Tableau
• Analytical skills
• French
• English

Nice to have

• Retail Media
• Programmatic advertising
• Digital advertising campaigns
• SQL

Qualifications

• Bachelor's degree (bac+3) in digital marketing or data

Benefits

• Flexible office policy
• Online language learning platform
• Works council benefits
• Corporate catering
• Gym access

About the Company

Veepee is a pioneer in online flash sales since 2001 and a major e-commerce player in Europe. The company collaborates with over 7,000 brands to offer discounted products and employs 5,000 people across 10 countries.