Senior Marketing Manager Performance & Growth

About the role

Whow Games is seeking a Senior Marketing Manager to lead user acquisition for web and mobile platforms. You will be responsible for end-to-end channel and budget planning, scaling profitable growth, and exploring new markets. This role requires a data-driven approach to optimize performance across various advertising channels and close collaboration with Product, CRM, and BI teams.

Responsibilities

• Own user acquisition strategy for web and mobile end to end
• Manage budgets against cohort ROAS, payback, and LTV
• Identify new audiences, channels, and growth opportunities
• Evaluate and test new market entries with clear recommendations
• Set and negotiate the channel mix across Google, Meta, Apple Search Ads, and ad networks
• Build and scale tracking, attribution, and testing processes
• Drive creative testing cycles for store listings and landing pages
• Report results and insights to management

Required skills

• Performance marketing
• User acquisition
• Mobile gaming
• Google Ads
• Meta Ads
• Apple Search Ads
• AppLovin
• Unity
• Moloco
• AppsFlyer
• Adjust
• GA4
• Server-side tracking
• AI tools

Nice to have

• Social casino marketing
• Influencer marketing
• Streamer marketing
• Team leadership

Qualifications

• 5+ years in performance marketing or user acquisition in a data-driven B2C environment
• Proven track record of scaling budgets profitably
• Fluent English and very good German

Benefits

• Flexible working hours
• Regular company events
• Free fruit and drinks
• Meal subsidies
• Deutschlandticket subsidy
• Wellpass membership

About the Company

Whow Games is a team of over 50 people creating social casino games for web and mobile, enjoyed by millions of players. They focus on data-driven marketing and maintain a dynamic environment with flat hierarchies.