Senior Product Marketing Manager - Pricing and Product GTM Strategy

About the role

As a Senior Product Marketing Manager, you will serve as the internal authority on Malt’s pricing architecture, competitive landscape, and product go-to-market strategy. You will own the end-to-end pricing and packaging strategy, bridging Product, Commercial, Finance, and Marketing teams to translate product value into scalable revenue models. This role involves conducting willingness-to-pay analysis, managing analyst relations, and driving commercial alignment to maximize market penetration and customer value.

Responsibilities

• Own Malt’s global pricing and packaging strategy, fee structures, and monetisation models.
• Drive pricing redesign initiatives, translating frameworks into operational plans and feature configurations.
• Conduct willingness-to-pay research, market benchmarking, and customer value analysis.
• Partner with Finance, Product, Operations, and Sales to operationalize pricing updates and align with business metrics.
• Serve as a strategic partner to Product Management to inform the core product roadmap.
• Build and refine customer personas, vertical segmentation, and messaging frameworks.
• Develop core sales collateral including pitch decks, value propositions, and buyer guides.
• Build and manage the competitive intelligence function and provide actionable guidance to leadership.
• Manage relationships with industry analyst firms and translate ratings into marketing collateral.

Required skills

• Product Marketing
• Pricing Strategy
• B2B SaaS
• Monetisation
• Stakeholder Management
• Competitive Intelligence
• Go-to-market Strategy

Benefits

• 30 days annual leave
• Paid sabbatical
• Stock options
• Private health insurance
• Cycle to work scheme
• Season ticket loan
• Pension scheme
• Dog friendly office
• Free books

About the Company

Malt is Europe's leading freelance marketplace, connecting over 1,000,000 freelancers with 100,000+ companies. Founded in 2013, the company is backed by investors including Goldman Sachs and Eurazeo Growth, and maintains a mission to give everyone the freedom to work differently.