Website Growth & CRO Manager

About the role

The Website Growth & CRO Manager will take ownership of websites, landing pages, and conversion funnels to transform them into high-performing digital sales channels. This role involves driving improvements through data-driven experimentation, UX/UI design, and compelling copywriting. The successful candidate will also contribute to the development of a new product configurator to enhance the customer purchasing experience.

Responsibilities

• Take ownership of existing websites, landing pages, and conversion funnels to identify performance improvements.
• Design and implement A/B tests to improve conversion rates and generate measurable results.
• Create intuitive and high-converting web experiences in collaboration with designers and AI tools.
• Develop persuasive website copy, headlines, USPs, and CTAs to encourage user action.
• Conduct customer surveys and user research to identify friction points and growth opportunities.
• Contribute to the development of a new product configurator and shape the digital product experience.
• Collaborate cross-functionally with Performance Marketing, Content, Design, and Tech teams.
• Utilize AI tools to accelerate workflows and improve execution speed.

Required skills

• Analytical thinking
• Conversion Rate Optimization
• CRO
• UX/UI
• Copywriting
• Digital Product Management
• E-commerce
• AI tools

Qualifications

• Experience in Digital Product Management, Growth, CRO, Growth Design, or E-commerce
• Demonstrated potential in analytical roles

Benefits

• International and entrepreneurial environment
• Direct impact on business growth
• Culture of trust and development

About the Company

Rapid Pioneers is an established, founder-led business focused on long-term growth, quality, and building a scalable operation in the signage industry.