Marketing Specialist

About the role

INNERGY is seeking a versatile Marketing Specialist to manage product marketing content, web production, and performance campaigns. This role involves creating compelling messaging, maintaining web pages in WordPress, and optimizing paid search and social media efforts to drive pipeline growth. The ideal candidate is a hands-on generalist who thrives on ownership and enjoys working in a fast-growing vertical SaaS environment.

Responsibilities

• Translate product features into benefit-driven messaging for millwork and cabinetry business owners.
• Write and produce marketing content including landing pages, emails, case studies, and ad copy.
• Build, edit, and maintain web pages in WordPress with a focus on conversion and user experience.
• Plan, launch, and optimize paid search and social campaigns across Google Ads, LinkedIn, and Meta.
• Manage campaign budgets, bidding, and creative testing to improve cost-per-lead and ROAS.
• Support full-funnel demand generation programs including webinars, events, and email nurture campaigns.
• Track and report on funnel metrics to contribute to a test-and-learn culture.

Required skills

• Product marketing
• Content writing
• WordPress
• Google Ads
• Paid social
• Demand generation
• Marketing analytics

Nice to have

• HubSpot
• Marketo
• Salesforce
• GA4
• Google Search Console
• Looker Studio
• Canva
• Figma
• Adobe Creative Suite

Qualifications

• Experience marketing to manufacturers or niche vertical industries
• Ability to travel up to 20% of the time, including international travel
• Valid US passport

About the Company

INNERGY provides purpose-built, cloud-based ERP software for custom manufacturers in the woodworking industry. Founded in 2016, the company is a globally distributed team of over 200 professionals focused on solving real-world problems through software expertise.