Team Lead Influencer Marketing

About the role

As the Team Lead for Influencer Marketing, you will drive the growth of a leading DTC probiotic brand by managing a team of five and executing high-impact creator campaigns. You will be responsible for budget management, performance analysis, and direct negotiations with influencers and agencies to ensure measurable results. This role requires a hands-on leader who is comfortable balancing strategic oversight with operational execution.

Responsibilities

• Ensure the creator marketing team meets KPIs and goals, from budget control to performance evaluation.
• Lead and develop a 5-person team by setting clear priorities and efficient work processes.
• Actively engage, manage, and negotiate with influencers, creators, and agencies, including drafting briefings and communications.
• Optimize existing workflows and implement improvements to ensure smooth campaign execution.
• Analyze campaign performance metrics, derive optimization measures, and implement them with the team.
• Maintain long-term relationships with partners and represent the company professionally in the social media landscape.

Required skills

• Influencer Marketing
• Online Marketing
• Team Leadership
• Project Management
• Data Analysis
• Budget Management
• Negotiation
• German
• English

Qualifications

• University degree in Marketing, Business, or a related field
• Equivalent relevant professional experience

About the Company

Kijimea is a fast-growing healthcare company founded in 2011, dedicated to utilizing the potential of the gut microbiota for a healthier life. The company is known for its research-backed probiotic strains and aims to become the world's largest DTC probiotic brand by 2028.