Head of Creative - Paid Social

About the role

Slingshot AI is seeking a Head of Creative - Paid Social to lead the D2C creative motion for Ash, an AI designed for mental health. This hands-on role involves identifying, creating, testing, and scaling creative assets to drive growth and accessibility. You will own the experiment loop, develop the brand's visual and verbal point of view, and build a repeatable system for high-performing paid social content.

Responsibilities

• Own the weekly experiment loop including hypothesis generation, A/B testing, and iteration.
• Build a repeatable system for testing cadence, angle libraries, and user language banks.
• Create winning concepts and manage creative spend to optimize performance.
• Write hooks, headlines, overlays, and scripts tailored to the target audience.
• Brief creators at volume and provide sharp feedback to ensure content quality.
• Collaborate with media buying teams to analyze KPIs and optimize campaign performance.
• Define the visual and verbal point of view for the brand in the market.

Required skills

• Paid Social
• Performance Marketing
• Copywriting
• Figma
• CapCut
• A/B Testing
• D2C Marketing

Nice to have

• Media Buying
• Landing Page Optimization
• UGC Pipeline Management

Qualifications

• Experience in consumer subscription marketing
• Proven ability to produce creative assets using AI tools and design software
• Experience in writing performance-driven copy

About the Company

Slingshot AI is the team behind Ash, the first AI designed for mental health, with a mission to make support more accessible. The company is a well-funded Series A startup backed by top-tier tech investors.