Founding Brand Manager

About the role

Aampere is a seed-stage, VC-backed startup redefining the European used electric vehicle market. As the Founding Brand Manager, you will build the company's brand identity from the ground up, defining the narrative, tone of voice, and positioning to establish Aampere as the go-to destination for selling EVs in Germany. You will own the end-to-end execution of multi-channel brand campaigns, managing a six-figure budget to drive awareness across the entire customer journey.

Responsibilities

• Develop and implement the brand strategy in collaboration with the Head of Marketing
• Design and execute multi-channel brand campaigns across OOH, YouTube, PR, and community channels
• Conduct market research, customer audits, and field surveys to build a strong brand foundation
• Manage the end-to-end customer journey to ensure consistent messaging and brand experience
• Utilize AI tools to accelerate the implementation of creative ideas and campaigns
• Test and scale regional marketing initiatives to drive brand awareness

Required skills

• Brand Strategy
• Brand Building
• Multi-channel Marketing
• B2C Marketing
• Market Research
• AI tools
• German
• English

Qualifications

• 4 to 6 years of brand experience in B2C, startup, or startup-adjacent environments
• Proven experience building a brand from scratch rather than managing existing systems

Benefits

• Company-provided laptop
• Urban Sports Club membership
• 58€ ticket
• Late dinner allowance
• Team offsites
• Co-living space options

About the Company

Aampere is a seed-stage, VC-backed startup that is redefining the European market for used electric vehicles. The team consists of professionals with experience from companies like Autarc, Limehome, Cardino, Wemolo, Sixt, Porsche, Mercedes, Enterprise, and Cazoo.