Director of Performance Marketing

About the role

Pammys is seeking a Director of Performance Marketing to lead their growth engine and manage a large-scale paid setup. The role involves overseeing strategy, media buying, creator growth, and CRM, while reporting directly to the executive team. The ideal candidate is a hands-on leader who balances high-level strategic planning with direct involvement in ad accounts and creative execution.

Responsibilities

• Develop growth plans per channel and market while managing budget allocation and KPIs
• Lead and develop four department heads and scale team structures
• Establish operational standards, playbooks, and weekly business reviews
• Manage forecasts and weekly performance steering in collaboration with finance
• Directly intervene in ad accounts, creative strategy, funnels, and tracking when necessary
• Oversee the measurement stack to ensure data quality and dashboard accuracy
• Develop and execute rollout playbooks for new international markets

Required skills

• Performance Marketing
• E-commerce
• Media Buying
• Creative Strategy
• UGC
• Meta Ads
• TikTok Ads
• Google Ads
• CRO
• CRM
• Attribution
• Tracking
• P&L Management

Qualifications

• Proven experience in a leadership role at a DTC e-commerce brand with nine-figure revenue
• Demonstrated experience managing multi-million euro monthly budgets across multiple channels
• Experience scaling in international markets, ideally the USA

Benefits

• Performance-based compensation components
• Modern office environment

About the Company

Pammys is a rapidly growing European e-commerce company specializing in footwear. With over 150 employees across Hamburg, Kiel, and a large logistics center, the company is focused on building a global brand with a high-volume D2C performance marketing setup.