Avenit Ag
Senior Marketing Manager
Salary not disclosed6+ yearsHybrid
- Marketing
- Offenburg
- Full time
- 2d ago
About the role
The Senior Marketing Manager will develop and execute marketing campaigns from initial concept to evaluation, focusing on lead generation and brand positioning. This role involves managing performance marketing, tracking, and marketing automation while serving as a strategic sparring partner for the digital marketing team. The goal is to ensure the sales team is consistently supplied with qualified leads through data-driven decision-making.
Responsibilities
- Position the agency strategically in the market and develop target-group-specific value propositions.
- Design and manage lead funnels and optimize paid campaigns across Google Ads, Meta, and LinkedIn.
- Develop tracking taxonomies and reporting structures to ensure clean attribution and measurable results.
- Plan and execute cross-channel campaigns including SEA, social media, newsletters, and events.
- Create content for web, social media, and newsletters with a focus on digital customer journeys.
- Manage marketing automation and email campaigns using CRM tools.
- Provide professional guidance and act as a sparring partner for the digital marketing team.
Required skills
- B2B Marketing
- Performance Marketing
- Marketing Automation
- Web Analytics
- Campaign Management
- Google Ads
- Meta Business Suite
- Google Analytics
- Brevo
- Close CRM
- Canva
Nice to have
- Team Leadership
- Coaching
- Mentoring
Qualifications
- Degree in Marketing, Communications, Economics, or a related field
- Equivalent practical experience
Benefits
- Structured onboarding
- Remote work options
- AI tool licenses
- Company pension scheme
- Hansefit membership or monthly allowance
- 30 days annual leave
- Job ticket or JobRad
- Company events
About the Company
The avenit Group has been supporting companies in their digital transformation since 1995, combining long-standing digital expertise with modern AI technology. With 60 employees, the company focuses on providing customized, sustainable solutions through a collaborative approach.