Influencer Marketing Manager

About the role

The Influencer Marketing Manager will lead strategic creator campaigns, focusing on both performance and brand awareness. This role involves managing client relationships, overseeing budgets and margins, and coordinating between internal teams, clients, and creators to ensure successful project delivery. You will also identify market trends and manage paid media campaigns on platforms like Meta and TikTok.

Responsibilities

• Plan, execute, and optimize influencer marketing campaigns with a focus on performance and brand awareness.
• Collaborate with Key Account Management to ensure individual client strategies are met.
• Manage projects including weekly updates, client meetings, and long-term client retention measures.
• Conduct market and competitor analyses to identify trends and derive strategic actions.
• Control budgets, costs, and margins to ensure economic efficiency.
• Act as a liaison between clients, creators, and internal teams to ensure smooth campaign operations.
• Manage performance marketing campaigns on platforms such as Meta and TikTok.

Required skills

• Influencer Marketing
• Project Management
• Social Media
• Paid Media
• Budget Management
• Campaign Management

Nice to have

• Meta Ads
• TikTok Ads

Qualifications

• At least 3 years of experience in influencer marketing, project management, or a comparable position

Benefits

• Flexible working hours
• Workation options
• Modern equipment
• Professional development opportunities
• Team events and offsites
• Monthly 50 Euro benefit
• Urban Sports Club membership
• Company pension scheme
• Dog-friendly office