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Senior Marketing Data Analyst

Salary not disclosedOnsite

  • Marketing
  • Paris
  • Full time
  • 2d ago
Newly posted

About the role

Join Qonto as a Data Analyst to own the measurement of marketing spend effectiveness. You will manage attribution models and lead incrementality testing, such as geo tests and conversion lift studies, to provide evidence-based insights for budget allocation.

Responsibilities

  • Own attribution models end to end and maintain touchpoint definitions.
  • Design and execute geo tests and conversion lift studies within Google Ads and Meta Ads.
  • Develop and drive the incrementality testing roadmap.
  • Facilitate alignment between channel teams and Finance regarding data interpretation.
  • Utilize AI tools throughout the analytical workflow to improve efficiency and output.

Required skills

  • Data Analysis
  • Attribution modeling
  • Incrementality testing
  • Google Ads
  • Meta Ads
  • SQL
  • BI tools
  • Snowflake
  • Tableau

About the Company

Qonto is a finance workspace for SMEs that provides banking and financial tools. Founded in 2017, the company has grown to 1,700 employees serving over 750,000 customers across 8 European countries and has been profitable since 2023.