Senior Marketing Data Analyst

About the role

Join Qonto as a Data Analyst to own the measurement of marketing spend effectiveness. You will manage attribution models and lead incrementality testing, such as geo tests and conversion lift studies, to provide evidence-based insights for budget allocation.

Responsibilities

• Own attribution models end to end and maintain touchpoint definitions.
• Design and execute geo tests and conversion lift studies within Google Ads and Meta Ads.
• Develop and drive the incrementality testing roadmap.
• Facilitate alignment between channel teams and Finance regarding data interpretation.
• Utilize AI tools throughout the analytical workflow to improve efficiency and output.

Required skills

• Data Analysis
• Attribution modeling
• Incrementality testing
• Google Ads
• Meta Ads
• SQL
• BI tools
• Snowflake
• Tableau

About the Company

Qonto is a finance workspace for SMEs that provides banking and financial tools. Founded in 2017, the company has grown to 1,700 employees serving over 750,000 customers across 8 European countries and has been profitable since 2023.