Director, Global Campaigns

About the role

The Director of Global Campaigns will own, develop, and execute major campaigns that drive awareness and opportunities for Twilio. This role involves leading a global team and collaborating cross-functionally with marketing, sales, product, and company leadership to design end-to-end campaigns. The position requires a strategic thinker who can translate messaging frameworks into effective, integrated campaign motions that resonate with a global audience.

Responsibilities

• Set a strategic vision for global campaign structure, operations, and execution for top campaign motions.
• Design and execute strategic end-to-end campaigns that engage and convert prospective buyers.
• Partner with product marketing, content, brand, and creative teams to create impactful campaign themes and messaging.
• Build scalable, repeatable campaign playbooks for use across all regions.
• Track program results, analyze performance, and provide recommendations for optimization.
• Infuse AI frameworks into the campaign model to improve consistency, speed, and quality.
• Manage and allocate budgets for campaign production resources, including content, video, and agencies.
• Lead a global team spanning multiple regions to execute top-of-funnel campaigns.

Required skills

• Campaign strategy
• B2B marketing
• Marketing funnel
• Project management
• Data analysis
• Team leadership
• Cross-functional collaboration
• Enterprise buying cycles

Nice to have

• Localization
• Primary research
• Tableau
• Salesforce
• AEM
• Google Analytics
• LinkedIn Campaign Manager
• Meta Ads Manager
• Canva

Qualifications

• 8+ years working as a campaign strategist in B2B or tech

Benefits

• Competitive pay
• Generous time off
• Parental leave
• Wellness leave
• Healthcare
• Retirement savings program

About the Company

Twilio delivers innovative solutions to hundreds of thousands of businesses and empowers millions of developers worldwide to craft personalized customer experiences. The company is remote-first and maintains a culture of connection and global inclusion.