Content Strategist & AI Copy Lead

About the role

The Content Strategist & AI Copy Lead will own positioning, messaging, and copy for a B2B payments business, ensuring clarity and accuracy. This role involves building and maintaining copy generation frameworks and AI-driven workflows to produce on-brand content at scale. The successful candidate will balance strategic thinking with hands-on editorial craft, evolving content systems and managing studio operations.

Responsibilities

• Own positioning, messaging frameworks, and campaign narratives for products and sectors.
• Write and edit high-quality copy across web, email, social, digital advertising, sales collateral, and video scripts.
• Lead thought leadership content development in line with the agreed strategy.
• Build and maintain copy generation frameworks in AI tools, including prompts, templates, and tone-of-voice rules.
• Review, direct, and refine AI-generated copy with a rigorous editorial eye.
• Work with compliance, legal, and risk stakeholders to ensure content is clear and fair.
• Partner with cross-functional teams to plan and prioritise content against commercial priorities.
• Manage studio intake, briefing, and prioritisation processes.

Required skills

• Copywriting
• Content Strategy
• Messaging Frameworks
• Editorial
• AI Prompting
• Stakeholder Management

Nice to have

• Pencil
• Financial Services
• Fintech
• B2B Technology
• SEO
• Content Performance Measurement
• Sales Enablement
• ChatGPT
• Claude
• Gemini

About the Company

Established in 2004, OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As part of The Brandtech Group, the company leverages cutting-edge AI technology to enhance creativity and efficiency for over 300 clients globally.