Senior Digital Marketing Manager

About the role

You will drive digital growth in the DACH market by owning lead generation and pipeline contribution through performance marketing, SEO, and web asset optimization. This role combines strategic planning with hands-on execution, requiring a focus on data-driven decision-making and the integration of AI technologies to accelerate growth. You will collaborate across international teams to establish scalable marketing standards and processes.

Responsibilities

• Develop and execute the digital marketing strategy for the DACH market.
• Manage paid search, paid social, SEO, and GEO to drive lead quality and pipeline growth.
• Analyze the customer journey and funnel to identify optimization opportunities.
• Lead the continuous development and conversion rate optimization of the company website.
• Collaborate with Sales and Marketing Operations to refine lead nurturing and follow-up processes.
• Implement AI and automation tools to improve research, analysis, and workflow efficiency.
• Mentor and share best practices with international marketing teams to ensure scalable growth.

Required skills

• Digital Marketing
• SEO
• GEO
• Performance Marketing
• Conversion Rate Optimization
• Marketing Automation
• Lead Generation
• AI
• German
• English

Qualifications

• Several years of experience in digital marketing
• Experience managing external partners
• Experience building processes or standards

Benefits

• Flexible working
• 60 days workation in the EU
• 2 days social leave
• Company events
• Sports offers
• Corporate benefits
• Company pension scheme
• Childcare allowance
• EGYM Wellpass membership discount

About the Company

casavi is a company that operates with agile methods and maintains a strong team culture, as evidenced by a 4.6 Kununu score.