Content Strategist & AI Copy Lead

About the role

As Content Strategist & AI Copy Lead, you will own positioning, messaging, and copy for a B2B payments business. You will build and maintain copy generation frameworks and tone-of-voice guardrails to enable AI tools to produce on-brand content, while applying a critical editorial eye to shape and improve the output. This senior role requires a balance of strategic thinking and hands-on craft, with increasing ownership over studio operations and content prioritisation.

Responsibilities

• Own positioning, messaging frameworks, and campaign narratives for client products and sectors.
• Write and edit high-quality copy across web, email, social, digital advertising, sales collateral, and video scripts.
• Lead thought leadership content in line with the agreed content strategy.
• Build and maintain copy generation frameworks in AI tools, including prompts, templates, and tone-of-voice rules.
• Review, direct, and refine AI-generated copy with a rigorous editorial eye.
• Work with compliance, legal, and risk stakeholders to ensure content is clear and accurate.
• Partner with cross-functional teams to plan and prioritise content against commercial priorities.
• Run studio intake, briefing, and prioritisation, and share Gen AI learnings across the studio.

Required skills

• Copywriting
• Content Strategy
• Messaging Frameworks
• Editorial
• Stakeholder Management
• Gen AI

Nice to have

• Pencil
• Financial services
• Fintech
• B2B technology
• Regulated environment
• SEO
• Content performance measurement
• Sales enablement
• ChatGPT
• Claude

About the Company

OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As part of The Brandtech Group, the company leverages AI technology to enhance efficiency and creativity for over 300 clients globally.