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m Häfft-Verlag

Content Manager SEO/GEO

Salary not disclosed3–5 yearsOnsite

  • E-Commerce
  • Germany
  • Full time
  • 3d ago
Newly posted

About the role

The Content Manager will be responsible for the content and data-driven development of the company's Amazon presence. This role involves combining creative content expertise with analytical skills to optimize product listings, A+ content, and the Amazon Brand Store for better visibility and performance. You will work closely with cross-functional teams to ensure a consistent and high-performing brand presentation.

Responsibilities

  • Develop content concepts for the Amazon presence including product detail pages and A+ content.
  • Optimize content for SEO and GEO using keyword research and performance analysis.
  • Analyze e-commerce KPIs, sales data, and customer feedback to derive optimization measures.
  • Manage and continuously improve the Amazon Brand Store to enhance the customer journey.
  • Design and evaluate A/B tests for text and visual content to drive performance improvements.
  • Coordinate with e-commerce, graphic design, and product management teams to ensure consistent brand presentation.

Required skills

  • Amazon Seller Central
  • E-commerce
  • Online Marketing
  • Marketplace Management
  • Product data management
  • Amazon SEO
  • Keyword research
  • A/B testing
  • KPI analysis
  • AI tools

Nice to have

  • Helium 10

Qualifications

  • 3-5 years of practical experience in e-commerce, online marketing, or marketplace management

Benefits

  • Flexible working hours
  • Partial home-office options
  • Public transport cost coverage
  • Tax-free benefit card
  • Free beverages
Content Manager SEO/GEO at m Häfft-Verlag · Grasshire