m Häfft-Verlag
Content Manager SEO/GEO
Salary not disclosed3–5 yearsOnsite
- E-Commerce
- Germany
- Full time
- 3d ago
About the role
The Content Manager will be responsible for the content and data-driven development of the company's Amazon presence. This role involves combining creative content expertise with analytical skills to optimize product listings, A+ content, and the Amazon Brand Store for better visibility and performance. You will work closely with cross-functional teams to ensure a consistent and high-performing brand presentation.
Responsibilities
- Develop content concepts for the Amazon presence including product detail pages and A+ content.
- Optimize content for SEO and GEO using keyword research and performance analysis.
- Analyze e-commerce KPIs, sales data, and customer feedback to derive optimization measures.
- Manage and continuously improve the Amazon Brand Store to enhance the customer journey.
- Design and evaluate A/B tests for text and visual content to drive performance improvements.
- Coordinate with e-commerce, graphic design, and product management teams to ensure consistent brand presentation.
Required skills
- Amazon Seller Central
- E-commerce
- Online Marketing
- Marketplace Management
- Product data management
- Amazon SEO
- Keyword research
- A/B testing
- KPI analysis
- AI tools
Nice to have
- Helium 10
Qualifications
- 3-5 years of practical experience in e-commerce, online marketing, or marketplace management
Benefits
- Flexible working hours
- Partial home-office options
- Public transport cost coverage
- Tax-free benefit card
- Free beverages