Performance Marketing Manager

About the role

The Performance Marketing Manager is responsible for calculating and managing client advertising budgets to achieve optimal visibility. This role involves creating regular performance reports and strategically positioning products in advertising spaces. You will work closely with account managers to maximize campaign results.

Responsibilities

• Strategy development: Create SEA strategies in collaboration with account managers to optimize Amazon advertising potential.
• Keyword research and SEO: Conduct keyword research and on/off-page analyses to improve campaign performance.
• Campaign optimization: Monitor and optimize campaigns to achieve the best possible results.
• Data analysis: Analyze campaign data using analytical tools and derive concrete measures for performance improvement.
• Reporting: Build and maintain reports to document campaign results and successes for clients.
• Amazon Seller Central: Manage and monitor campaigns within the Amazon Seller Central platform.
• PPC optimization: Adjust and optimize PPC pricing based on defined strategies to maximize efficiency and ROI.

Required skills

• SEA
• SEO
• Amazon Seller Central
• PPC
• Data analysis
• Excel
• PowerPoint

Qualifications

• Completed commercial training, ideally as a merchant for e-commerce or a similar field
• Strong analytical skills and understanding of data-driven decision making
• Ability to work independently and efficiently
• Strong communication and teamwork skills

Benefits

• Hybrid work model
• Professional development and training opportunities
• Supportive team culture
• Modern equipment and tools