Senior Marketing Manager B2B

About the role

The Senior Marketing Manager B2B will be responsible for the positioning and consistent market presence of the company's B2B brands. This role involves developing brand strategy, managing B2B marketing activities, and collaborating closely with sales and key account management to ensure effective branding and lead generation.

Responsibilities

• Develop and maintain brand strategy, messaging, and design guidelines across all channels.
• Plan and execute target-group-specific campaigns, product launches, and account-based marketing.
• Develop digital measures for lead generation and define criteria for lead qualification.
• Create sales support materials, presentations, and references to assist the sales team.
• Manage trade fairs, customer events, and content creation in collaboration with internal experts.
• Oversee marketing budgets, track performance metrics, and monitor market and competitor activities.

Required skills

• B2B Marketing
• Brand management
• Lead generation
• Campaign management
• Sales support
• Project management
• German
• English

Qualifications

• Long-term experience in B2B marketing and brand management

Benefits

• Autonomous role
• Short decision-making paths
• Direct collaboration with management
• Creative freedom
• Professional environment
• Hybrid work model
• Flat hierarchies

About the Company

Euroglas Verpackungsgesellschaft mbH and Gläser & Flaschen GmbH are part of the international TricorBraun Group, a leading global provider of packaging solutions. They develop high-quality glass packaging and sustainable concepts for business clients across various industries.