Data Scientist - Marketing Science

About the role

This mid-level Data Scientist role is a key position within the Marketing Science team, focused on applying data-driven insights and advanced analytics to optimize advertising campaigns and media strategies. You will leverage machine learning and data analytics to drive measurable improvements in campaign effectiveness, audience targeting, and media spend optimization. The role involves building reusable tools and providing commercial recommendations to clients and senior stakeholders.

Responsibilities

• Develop and maintain media buying optimization algorithms through AI and ML to drive greater campaign outcomes against an array of KPIs
• Create audience segmentation and addressability models to enhance targeting precision across multiple targeting keys
• Generate actionable campaign insights from complex datasets to improve campaign planning through actionable insights
• Implement yield management strategies to maximise supply utilisation across the addressable TV portfolio
• Build and refine forecasting models for campaign performance for multiple channels
• Design and analyse A/B tests to improve campaign effectiveness measurement
• Assist in developing robust campaign measurement methodologies

Required skills

• Python
• SQL
• Supervised machine learning
• Experimental design
• Causal inference
• Unsupervised learning
• Marketing mix modelling
• Dashboarding
• Git

Nice to have

• Streamlit
• Dash
• Power BI
• Tableau
• Cloud platforms
• Model deployment

Benefits

• Medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Paid time off
• Partner discounts
• Employee mental health awareness days

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, the company helps clients navigate change, capture opportunity, and deliver transformational growth.