Email Automation & QA Specialist

About the role

Imprint is seeking an Email Automation & QA Specialist to manage the production and quality assurance of email campaigns for a portfolio of partner brands. This role focuses on building and maintaining automation workflows, managing content catalogs in Braze, and implementing AI-assisted QA processes to ensure high-quality, scalable email communications. You will work at the intersection of design, code, and systems to streamline production and maintain rigorous quality standards.

Responsibilities

• Assemble email templates in Braze using reusable components and ensure alignment with Figma designs.
• Build and iterate on AI-assisted workflows to standardize and accelerate template production.
• Design and implement an AI-driven QA checklist to validate links, dynamic content, and localization before human review.
• Conduct end-to-end human QA, including proofreading, rendering checks, and dynamic content verification.
• Manage content cataloging, versioning, and dynamic content logic within Braze.
• Generate and validate UTM tracking and deep links to ensure accurate campaign attribution.
• Troubleshoot HTML and Liquid code within email templates and propose systemic fixes for recurring issues.

Required skills

• Systems thinking
• Automation
• HTML
• CSS
• Liquid
• Quality Assurance
• Documentation

Nice to have

• Braze
• Lifecycle marketing
• Content catalog management
• UTM tracking
• Branch.io
• Inbox testing
• Design systems

About the Company

Imprint helps the world's best brands grow the lifetime value of their customers by rebuilding co-branded credit cards to be smarter and more rewarding. The company combines advanced payments infrastructure, intelligent underwriting, and deep customer data to create personalized experiences for members and profitable relationships for brand partners.