Email Automation & QA Specialist

About the role

The Email Automation & QA Specialist will manage the production and quality assurance of email campaigns within the Braze platform. This role focuses on building AI-assisted workflows to standardize template assembly and implementing a robust QA pipeline to ensure high-quality, error-free communications. You will work closely with the Marketing Design team to maintain design systems and ensure reliable, scalable email operations.

Responsibilities

• Assemble new email templates in Braze using developed components and ensure alignment with Figma designs.
• Build and iterate on AI-assisted workflows to convert designs and copy into dynamic templates.
• Design and implement an AI-driven QA checklist to validate links, localization, and dynamic content before human review.
• Conduct end-to-end human QA, including proofreading, rendering checks, and inbox testing.
• Manage content catalog, versioning, and dynamic content logic for partner programs.
• Troubleshoot and update HTML and Liquid code within email templates.
• Generate and validate UTM tracking and deep links for campaign attribution.

Required skills

• Systems thinking
• Automation
• HTML
• CSS
• Liquid
• Quality Assurance
• Documentation

Nice to have

• Braze
• Content catalog management
• UTM tracking
• Branch.io
• Inbox testing
• Design systems

About the Company

Imprint helps brands grow customer lifetime value through modern, brand-first co-branded credit cards. The company combines advanced payments infrastructure, intelligent underwriting, and deep customer data to create personalized financial products.