Thehutgroup
Paid Media Manager
Salary not disclosedOnsite
- Manchester
- Today
Newly posted
About the role
The Paid Media Manager will lead regional paid media strategy and operations with a core focus on Paid Search. This role involves performance execution, measurement, and search innovation to ensure LOOKFANTASTIC remains at the forefront of paid search scaling and strategy.
Responsibilities
- Use data-driven insights to iterate and improve results day on day, week on week and month on month.
- Own account management and optimisation, including campaign structure, keyword research, bidding strategy, ad copywriting, and landing page testing.
- Manage daily paid campaign spend to ensure performance against revenue and ROI/COS% targets.
- Work with the in-house design team on banner and ad creation for campaign activation.
- Support the adoption and application of the measurement framework, triangulating between different reporting sources.
- Design, run, and read incrementality and channel tests to inform budget and optimisation decisions.
- Drive diversification of the search footprint beyond Google Search, including AI-driven discovery channels.
- Lead adoption of product innovation across platforms and monitor shifts in search behaviour to provide actionable recommendations.
Required skills
- Paid Search
- PPC
- Budget management
- Campaign management
- Data analysis
About the Company
THG is a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Their portfolio includes leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.