VP of Revenue Marketing

About the role

The VP of Revenue Marketing will lead the strategy and execution of Veriff's global revenue marketing engine, with accountability for pipeline creation, acceleration, and marketing ROI. This high-impact leadership role involves building an integrated B2B marketing engine, leveraging deep ABM expertise, and balancing high-level strategy with hands-on execution. The successful candidate will shape the team and operating model while partnering closely with Sales and Revenue Operations to drive measurable growth.

Responsibilities

• Diagnose the current revenue marketing engine across funnel performance, channel mix, budget, attribution, and team structure.
• Define target accounts and ABM tiers alongside Sales and establish shared pipeline definitions and KPIs with RevOps.
• Integrate ABM and demand-generation programmes across priority accounts to drive measurable engagement and progression.
• Deliver growth in marketing-sourced and influenced pipeline against agreed targets.
• Establish trusted reporting and attribution with RevOps and develop a sequenced 12-month revenue marketing plan.
• Set team priorities and operating rhythms while personally driving execution when needed.

Required skills

• B2B marketing
• Enterprise SaaS
• ABM
• Demand generation
• Pipeline management
• Marketing ROI
• Funnel metrics
• Attribution
• Budget management
• Sales alignment

Nice to have

• Identity verification
• Fintech
• Web strategy
• SEO
• AEO
• Field marketing
• Event marketing
• Customer marketing
• Lifecycle marketing

Qualifications

• 10+ years of experience in enterprise SaaS or technology

Benefits

• Work from home flexibility
• Stock options
• Extra recharge days
• Medical insurance
• Dental insurance
• Vision insurance
• Learning and Development budget
• Health and Sports budget
• Paid sabbatical leave

About the Company

Veriff is the preferred identity verification platform partner for the world’s most innovative growth-driven organizations, helping verify and safeguard users globally. With a diverse team across the United States, United Kingdom, Spain, and Estonia, the company is backed by investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator.