Performance Marketing Manager

About the role

The Performance Marketing Manager will support the expansion and optimization of the lead generation funnel. This role involves cross-channel management with a focus on Google Ads, affiliate marketing, and email campaigns. The ideal candidate will use an analytical, data-driven mindset to manage and scale performance measures.

Responsibilities

• Optimize existing affiliate partnerships for lead generation
• Execute and monitor social media advertising campaigns
• Create reports and actionable recommendations for all channels
• Design, execute, and evaluate email marketing campaigns
• Analyze and optimize cross-selling measures and maintain CRM data
• Develop and implement SEA campaigns focused on lead generation
• Conduct A/B testing and optimize landing pages to increase conversions

Required skills

• Performance Marketing
• SEA
• Affiliate Marketing
• E-Mail Marketing
• Social Ads
• Google Ads
• Google Analytics

Nice to have

• GetResponse
• Zapier
• Heyflow

Qualifications

• 3 years of experience in performance marketing

Benefits

• Urban Sports Club membership
• 30 days vacation
• Deutschlandticket
• Professional development opportunities
• Modern IT equipment

About the Company

Passion4Business GmbH is a company that values a community-oriented team and meaningful projects.