Performance Marketing Manager – Lead Generation

About the role

The Performance Marketing Manager will support the expansion and optimization of the lead generation funnel. This role involves cross-channel management with a focus on Google Ads, affiliate marketing, and email campaigns, requiring an analytical and data-driven approach to performance optimization.

Responsibilities

• Optimize existing affiliate partnerships for lead generation
• Execute and monitor social media advertising campaigns
• Create reports and actionable recommendations for all channels
• Conceptualize, execute, and evaluate email marketing campaigns
• Analyze and optimize cross-selling measures and CRM data
• Develop and implement SEA campaigns focused on lead generation
• Conduct A/B testing and optimize landing pages to increase conversions

Required skills

• Performance Marketing
• SEA
• Affiliate Marketing
• E-Mail Marketing
• Social Ads
• Google Ads
• Google Analytics

Nice to have

• GetResponse
• Zapier
• Heyflow

Qualifications

• 3 years of experience in performance marketing
• Fluency in German and English

Benefits

• Flexible hybrid work model
• Urban Sports Club membership
• 30 days of vacation
• Deutschlandticket
• Professional development opportunities
• Modern IT equipment